Creating an Interactive Annual Report for the Largest Farming Cooperative in the State
Aurora Cooperative
Aurora Cooperative is the largest farmers co-op in the state of Nebraska, so when they needed a top-of-the-line annual report, I had plenty of ideas. The theme I collaborated on for not only the annual report, but also the accompanying event, was “Know Your Roots,” playing off the idea that Aurora’s experts know their farmer’s crop roots as well, as their family roots and heritage. This makes them the best option for ongoing advice and farm products.
DATE: 2019
Client: Aurora Coop
Services Provided: Creative Direction, Augmented Reality, Icon Development, Annual Report
Role: Creative Director for Redthread Ads
about the process
Aurora Coop. has an annual event in which farmers from all over the state travel to one place to gather and learn more about the industry. Some of these farmers are not able to travel, and so we had a problem that needed solving.
I researched and presented the solution of integrating augmented reality into both the report and the annual event. This extra integration allowed us to track the engagement of the owner operators at the event and beyond, as well as extend the amount of information that could be presented in the report with video, interactive aerial shots, and more. I designed, creative directed, and built all of the AR markers, some of the AR interactions, and the majority of the annual report, collaborating with redthread ads in the process.
The annual report attracted more trackable interaction than any prior year.
augmented reality
Each division of Aurora Cooperative had a spread in the annual report in which the visitor could scan to learn more. Icons were used as the scannable markers for each of these experiences and were available at the event and in the report itself.
