Cypress Hemp

Cypress Hemp is a company dedicated to the hemp industry, committed to fostering a sustainable future where the well-being of both humans and the environment coexist harmoniously. In pursuit of this sustainability vision, Cypress Hemp approached Rule29 with the objective of revamping their packaging to better align with the pharmaceutical market.

Collaborating closely with the Rule29 team, I had the privilege of contributing to the transformation of their 70's-inspired branding into a more sophisticated and refined identity that effectively conveyed the health benefits of their products. Our efforts resulted in the development of packaging for their initial line of oils, designed with scalability and adaptability in mind to accommodate future product expansions. Additionally, we implemented a color coding system that effectively communicated the intended therapeutic properties of each product.

This revamped packaging not only enhanced Cypress Hemp's overall brand image but also elevated its visual appeal to a level befitting prominent placement on pharmacy shelves.