Great Wolf Lodge

The Great Wolf Lodge provides a fun-filled getaway for families across the country. To do this, Great Wolf Lodge relies on an amazing staff, or “Pack” as they are referred to internally. They came to Rule29 to see how the training materials they produce to educate their pack could be improved upon and ultimately made more fun. I worked on a new illustration style to add to their brand and translated that style across presentations and posters. This new training style was rolled out to multiple divisions of their business and destinations around the country.